USA. Cannabis is a 'clear and present danger' to the alcohol industry
USA. Cannabis is a ‘clear and present danger’ to the USA alcohol industry.
Specialists from the USA beer and alcohol market have claimed that legal cannabis sales are hurting them. Specifically, big booze is ‘underperforming’ in three US states which have legalized cannabis, those states are Colorado, Washington and Oregon. Alcohol analysts claim the the beer sales are 2%-5% lower than expected based on historical data and other states beer sales. Some of this is felt to be due to the 18-25 years olds preferring cannabis to alcohol. In some cannabis hot spots, such as Denver, beer sales are over 5% lower since cannabis legalisation.
More on the story is here from Brewbound http://www.brewbound.com/news/report-beer-volumes-declining-markets-recreational-cannabis-legal
The same news was also reported recently by “Just Drinks”, who warn their readers that cannabis is now a ‘clear and present danger’ to the USA alcohol industry. Their story is here http://www.just-drinks.com/analysis/cannabis-a-clear-and-present-danger-to-alcohol-focus_id121881.aspx
On the other hand, some brewers are already adopting an attitude of "if you cant beat 'em them join 'em", with the first approved US cannabinoid beer being released. More details are here http://www.mensjournal.com/food-drink/articles/cannabis-infused-beer-was-just-approved-for-sale-w440208